Matt Manser

SI operator

I help real estate agents and business owners scale with SI, not more staff.

Others teach SI. I run on it.

Real estate agent · Speaker · Trainer
Founder, Backbone Automation

Signature talk

How I Run a Real Estate Business on SI

The full system, live: my SI chief of staff, the 28 agents in five teams behind him, and the gate that stopped 8,760 duplicate texts. Want to start? Zero to AI in 7 Days is your first week with AI, in any business.

With Stirling, my SI chief of staff

Start Zero to AI in 7 Days, $97 Book me to speak

29SI agents on staff

8,760duplicate texts stopped

100posts in 46 days

Track record

10 Oct 2026My own business, measured: 29 SI agents, 9,409 texts sent, 8,760 duplicates stoppedFrom the system's own logsMeasured Aug 2026Backbone Automation's first client went liveDone-for-you SI system, built and runBackbone

Work with me

SpeakingHow I Run a Real Estate Business on SI. Keynotes, workshops, panels, podcasts.→ Speaker one-sheetBio, topics and MC intro. One-page PDF.→ Backbone: done for youThe system I run on, built into your business. From $390/mo.→ $97Zero to AI in 7 Days: the starter courseYour first week with AI, any business. ChatGPT, Grok or Claude.→ 1:1Coaching with MattYour next ten AI jobs, in the right order. By application.→ Free21 things I wish I'd knownThe free guide. Start here.→ Book a 30-minute call

The proof

Meet StirlingMy SI chief of staff. 28 agents in five teams report to him.→

Watch my SI cloneNot me. My SI clone, walking past my own signboard.→ 100 posts in 46 daysThe content machine, live on Instagram.→ The system, by the numbers134 tools, 110 scheduled jobs, 9,409 texts sent.→ ★★★Client reviews on RateMyAgentStill selling homes in Adelaide.→

Free guides

How I made my SI cloneCLONE The 6 setups I run, with the promptsSYSTEM 21 things I wish I'd knownFAILED The handbrake checklistHANDBRAKE The lie-detector checklistCHECK 7 questions before you pay for any SI agentOWN The missed-call SI checklistCALLS

Or comment the keyword on any of my posts and Georgie sends it by DM.

Watch & read

The blogPlain-English posts on using SI in real estate.→ YouTubeSI behind the scenes, plus Adelaide property.→ Moving to South AustraliaMy second YouTube channel: Adelaide suburbs, the regions and the real cost of moving here.→ Moving to SA on InstagramThe same honest moving guide, in quick posts and Reels.→ Moving to SA on FacebookPosts, Reels and the full episodes for anyone moving here.→ AI with Matt ManserMy weekly AI podcast with Lisa B: AI for business and real estate agents, new episode every Wednesday.→ The weekly newsletterRead by about 1,400 inboxes every week.→ My SubstackFree longer reads: how I run my business on SI, plus north-east Adelaide property.→ My digital cardCall, text, save my number, and every account I have, in one tap.→ All my channelsTikTok, X, Threads, LinkedIn and everywhere else I post, in one place.→

The day job

Selling in Adelaide?Matt Manser Real Estate, eXp Realty. 9.5 years local.→